In publishing and graphic design, Lorem ipsum (/ˌlɔː.rəm ˈɪp.səm/) is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content. Lorem ipsum may be used as a placeholder before the final copy is available. It is also used to temporarily replace text in a process called greeking, which allows designers to consider the form of a webpage or publication, without the meaning of the text influencing the design.
Lorem ipsum is typically a corrupted version of De finibus bonorum et malorum, a 1st-century BC text by the Roman statesman and philosopher Cicero, with words altered, added, and removed to make it nonsensical and improper Latin. The first two words themselves are a truncation of dolorem ipsum (“pain itself”).
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
The discovery of the text’s origin is attributed to Richard McClintock, a Latin scholar at Hampden–Sydney College. McClintock connected Lorem ipsum to Cicero’s writing sometime before 1982 while searching for instances of the Latin word consectetur, which was rarely used in classical literature.[2] McClintock first published his discovery in a 1994 letter to the editor of Before & After magazine